Business model
AI Agency as a Service
How we sell, deliver and profit when a client orders these agents: revenue streams, real costs, margin, a 4-day delivery plan, and client acquisition through the free demo platform.
Setup fee
$1,200–$15,000
One-time
Monthly (MRR)
$297–$1,500+
Management + included minutes
Overage
$0.14–$0.18
per minute
White label
Wholesale
For reselling agencies
Business Model Canvas
The model on one page
Key partners
Retell AI / Vapi, Twilio, ElevenLabs, model providers (Claude / GPT), GoHighLevel / HubSpot, Make.com
Key activities
Agent design, knowledge-base building, systems integration, monitoring & monthly optimisation
Key resources
Ready agent templates per industry, this demo platform, Arabic prompt expertise, automation recipes
Value proposition
No missed call, instant 24/7 answers in two languages, more bookings and fewer no-shows — for less than one employee
Customer relationships
Fully managed (done-for-you), weekly reports, account manager on Enterprise
Channels
The free demo platform, direct WhatsApp outreach to clinics and salons, field visits, agency partnerships
Customer segments
Clinics, salons, law firms, auto shops, restaurants, real estate, home services — in Amman, the Gulf and the US
Cost structure
Voice minutes (largest), Twilio numbers & SMS, LLM usage, automation tools, team time
Revenue streams
Setup fee + recurring monthly subscription (MRR) + overage minutes + agency white-label
Real costs
What we pay providers
Approximate market rates (September 2026). Voice minutes are the largest item — which is why we price per minute.
| Item | Cost | Vendors |
|---|---|---|
| Voice platform (STT + LLM + TTS bundled) | $0.110–$0.250 per min | Retell AI · Vapi · Bland AI |
| Premium voice (standalone) | $0.150–$0.300 per min | ElevenLabs · OpenAI Realtime |
| Telephony minutes | $0.014–$0.022 per min | Twilio |
| US phone number | $1–$1 monthly | Twilio |
| SMS message | $0.008–$0.008 per message | Twilio |
| LLM for chat | $20–$100 monthly by volume | Claude · GPT (API) |
| Automation tooling | $0.000–$60 monthly | Make.com · Zapier · n8n |
Custom build from scratch
$3,000–8,000 initial development, then $150–300/month to run per 500 minutes. Full control but slower and riskier.
Ready platform (recommended)
Retell AI / Vapi at $0.11–0.25/min all-in. 4-day delivery with no-code tools; move to custom only at high volume.
Unit economics
Client price vs our cost and margin
Change volume and language to see each deal's real margin before sending the quote.
Recommended plan
Starter
- Expected monthly minutes
- 1,800
- Setup fee (one-time)
- $1,560
- Monthly subscription
- $386
- Overage minutes (1,300)
- $234.00
- Client pays monthly
- $620
Internal — agency economics
- Our monthly cost (providers)
- $338
- Gross margin
- 46%
- First-year revenue
- $9,000
Preliminary estimate at September 2026 market rates. Final quote after the discovery call.
Request this quoteWhen a client orders
The 4-day delivery plan
Day 1
Discovery
- • 45-min discovery call
- • Collect 10 FAQs + website + calendar
- • Define human-escalation rules
Day 2
Build
- • Knowledge base & persona
- • Connect Twilio number to Retell AI / Vapi
- • Calendar connection
Day 3
Channels & testing
- • Chat widget + SMS / WhatsApp
- • 20 test calls in different dialects
- • Tune answers and edge cases
Day 4
Go-live
- • Forward the existing number or publish the new one
- • Train staff on the dashboard
- • Start weekly reporting
Go-to-market
The platform sells itself: “Try our free employee”
- 1Pick one industry first (clinics are easiest: bookings + repetitive questions).
- 2Collect 50 Amman businesses from Google Maps with WhatsApp numbers.
- 3Send a short message with the demo link and the call number.
- 4Whoever tries hears the voice → quote from the calculator → tailored demo within 24h.
- 5First 3 clients get a setup discount in exchange for a written testimonial and a real case study.
Ready WhatsApp message
Hi Dr. [Name] 👋 How many calls does your clinic miss after hours? We built an AI receptionist that answers 24/7 in Arabic and English and books straight into your calendar. Try it in one minute: [demo link] — if you like it, we'll build one with your clinic's name within 24 hours, free.Generate a full business model for a specific client
Launch checklist
What's done and what's left
- Bilingual showcase platform deployed on Vercel
- Live AI chat + 6 voice scenarios + calculators
- Connect a real Retell AI or Vapi number to the “Call now” button
- Add your Calendly link for bookings
- Point the nexaagents.com domain (once purchased)
- First 20 WhatsApp messages to clinics and salons in Amman